Archive for July, 2007

Good to Great, Part 2

I once worked with a marketing professional that dabbled in SEO and Usability. She would often say, “We need to talk to our users like they’re 3rd graders.” She was fond of talking down to users and then adding clarification text in parenthesis. And nothing could ever be left to user intuition, everything had to be labeled – with bright colors like green and red, not subtle, “grey-ed out” labels.

Here’s an example of what I’m talking about. Read the rest of this entry →

Good to Great

In the book Good to Great, Jim Collins asserts:

“Good is the enemy of great.”

I read the book a few years ago and that statement resonated with me then as it does today. Over the past few months, I’ve had the opportunity to work with other designers, critique other designers’ work, have my work critiqued, defend my own design decisions, defend web standards and see up close and personal examples of good design and examples of great design.

What I’d like to do, in a series of forthcoming blog posts, is to talk about some areas in which designers can move from merely “good” to truly “great”. With your help via the comments, I expect to learn some things along the way, too.
Read the rest of this entry →