Rethinking The Fold

Recently I assembled some thoughts regarding The Fold and what we (anyone involved in publishing websites) should do about it. Enjoy!

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  1. Great stuff. Downloaded as future ammunition. :)

  2. Carson says:

    Very nice Chuck.

  3. David Smith says:

    Hi Chuck,

    Such a coincidence as I’ve been having this discussion with a client recently. Really great stuff in the PDF.

    Thanks so much.

    Dave
    @get_dave

  4. Brendan says:

    One of my coworkers just had this argument the other day. nice work

  5. Andy Knight says:

    If I ever get asked to give a presentation—regardless of who the audience is—I’m going to speak on this subject and use your exact slides. Even if they ask me to speak on a faith-based topic…Nope…I’m gonna give ‘em this talk about The Fold :)

    Also, does your uncle Fred at the thefoldinc.org know you’re writing articles about The Fold being a myth?